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Marketing Secrets for Chatswood
Jan
Chatswood is a dynamic and competitive market where businesses need to implement effective marketing strategies to stand out and succeed. At [Your Company Name], we understand the unique challenges and opportunities that Chatswood offers. In this article, we will share marketing secrets specifically tailored for Chatswood, providing you with valuable insights and actionable steps to elevate your brand and drive business growth.
Key Takeaways:
- Collaborative marketing and strategic alliances are powerful strategies for brand amplification.
- Agility in marketing allows Chatswood businesses to adapt to changing market conditions and outpace competitors.
- Attending events and networking with local business owners can lead to valuable partnerships and collaborations.
- The retail landscape in Chatswood offers diverse opportunities for businesses, especially in specialty shops and major shopping centers.
- A well-developed marketing strategy is crucial to engage potential consumers and convert them into loyal clients.
Collaborative Strategies for Brand Amplification
Collaborative marketing is a powerful strategy that can unlock new growth opportunities for small businesses in Chatswood. By forming strategic partnerships and aligning with the right businesses, you can expand your audience, increase credibility, and drive profitability. Our collaborative strategies will help you fortify your brand and achieve significant growth.
“Collaboration is the key to success in today’s competitive market. By joining forces with like-minded businesses, we can tap into each other’s strengths, pool our resources, and create mutually beneficial marketing campaigns.”
The Benefits of Collaborative Marketing
Collaborative marketing offers several key benefits for businesses in Chatswood:
- Expanded Reach: By partnering with complementary businesses, you can reach a wider audience that may have been previously inaccessible.
- Enhanced Credibility: Collaborating with trusted brands builds credibility and trust among your target audience.
- Cost Savings: Shared resources and expenses can significantly reduce marketing costs, allowing you to do more with less.
- Knowledge Sharing: Collaborating with other businesses provides opportunities to learn from their expertise and gain valuable insights.
- Cross-Promotion: Joint marketing initiatives allow for cross-promotion, exposing your brand to a new set of potential customers.
Through collaborative strategies, we can amplify your brand’s visibility, generate quality leads, and foster long-term customer relationships.
Forming Strategic Partnerships
When seeking collaborative opportunities, it’s essential to find businesses that align with your brand values, target audience, and objectives. Look for complementary businesses that offer products or services that enhance your own offerings. For example, a local bakery may form a strategic partnership with a specialty coffee shop to cross-promote their products.
Additionally, consider collaborating with businesses that share a similar customer base but operate in non-competing industries. This allows you to tap into their existing customer relationships and gain exposure to a new audience. For instance, a fitness studio may partner with a health food store to offer joint promotions or fitness challenges.
By leveraging collaborative partnerships, you can expand your reach, increase brand awareness, and ultimately drive business growth in Chatswood.
| Collaborative Marketing Strategies | Examples |
|---|---|
| Social Media Collaborations | Co-hosting Instagram live sessions with a complementary business and cross-promoting each other’s accounts. |
| Joint Content Creation | Collaborating on blog posts, videos, or podcasts to provide valuable content to a shared audience. |
| Co-Branding Initiatives | Creating a limited-edition product or service in partnership with another business to attract new customers. |
| Event Sponsorship | Partnering with local events or charities to sponsor and promote your brand. |
Through these collaborative strategies, you can amplify your brand’s message, increase customer engagement, and drive conversions.
The Power of Agility in Marketing
As small businesses in Chatswood, we have the advantage of agility in our marketing efforts. Being quick, nimble, and innovative allows us to adapt to changing market conditions, outpace competitors, and forge stronger ties with our customers. This agility is the key to driving significant growth and success in our businesses.
Adaptability to Changing Market Conditions
Agility in marketing enables us to respond swiftly to changes in our industry and target market. By monitoring market trends, consumer behavior, and competitor strategies, we can make timely adjustments to our marketing approach. This flexibility allows us to stay relevant and capture new opportunities as they arise.
Outpacing Competitors
Agility gives us the ability to identify gaps in the market and capitalize on them before our competitors do. By constantly analyzing competitor strategies and consumer needs, we can position ourselves as industry leaders and stay one step ahead. This proactive approach helps us secure a larger market share and establish ourselves as the go-to brand in Chatswood.
Building Stronger Customer Relationships
With agility, we can respond to customer feedback and preferences promptly, ensuring a personalized and tailored experience. By adapting our marketing messages and strategies based on customer insights, we can connect with our target audience on a deeper level. This builds trust and loyalty, driving repeat business and positive word-of-mouth referrals.
“Agility is not just about being fast, but also about being resourceful and open to new ideas. It’s about being willing to experiment, fail, and learn from our mistakes. This mindset allows us to constantly innovate and deliver value to our customers.”
Driving Growth and Success
The power of agility in marketing cannot be underestimated. By being agile, we can adapt swiftly, outpace competitors, and build stronger customer relationships. This ultimately leads to significant growth and success in our businesses. By embracing agility as a core value, we can position ourselves for long-term prosperity in the dynamic market of Chatswood.
| Benefits of Agility in Marketing | Examples |
|---|---|
| Quick response to market changes | Launching an exclusive limited-time offer in response to emerging trends |
| Stay ahead of competitors | Capturing a new market segment through innovative product packaging |
| Personalized customer experiences | Creating targeted email campaigns based on customer preferences |
| Faster decision-making | Implementing a streamlined approval process for marketing initiatives |
Leveraging Strategic Alliances
To thrive in the competitive Chatswood market, businesses need to think beyond traditional marketing approaches and explore strategic alliances. Forming partnerships with credible businesses that cater to a similar audience can unlock numerous opportunities for growth, expansion, and increased brand visibility. These alliances enable businesses to reach new customers, enhance brand credibility, and collaborate on innovative marketing initiatives that mutually benefit all parties involved.
By leveraging strategic alliances, Chatswood businesses can tap into a wider customer base and differentiate themselves from competitors. This collaborative approach allows companies to pool resources, share expertise, and amplify their marketing efforts to achieve greater reach and impact. A strategic alliance also creates a sense of community and trust among customers, further bolstering brand loyalty and advocacy.
“Strategic alliances create a win-win situation for businesses in Chatswood, providing access to new customers and increased credibility.”
Benefits of Strategic Alliances in Chatswood
When businesses in Chatswood form strategic alliances, they can unlock numerous benefits:
- Access to new customers: Partnering with businesses that have a similar target audience allows for cross-promotion and customer referrals, expanding the reach to a wider customer base.
- Increase brand credibility: Collaborating with reputable companies helps build trust and credibility among consumers, instilling confidence in the products or services offered.
- Cost-effective marketing: Strategic alliances enable businesses to share marketing costs, making it more affordable to implement impactful campaigns and initiatives.
- Collaborative brainstorming: By combining resources and knowledge, businesses can brainstorm and implement more innovative marketing strategies, attracting attention and interest from the target audience.
- Shared expertise: Strategic alliances allow businesses to leverage each other’s unique strengths, benefiting from complementary skills, knowledge, and experiences.
Examples of Successful Strategic Alliances in Chatswood
Let’s take a look at two examples of successful strategic alliances in Chatswood:
| Businesses | Alliance Objective | Collaborative Marketing Initiatives |
|---|---|---|
| ABC Gym & XYZ Nutrition | Promote healthy lifestyle choices |
|
| Pizza Paradise & Gelato Heaven | Enhance dining experience |
|
These examples highlight the power of strategic alliances in Chatswood. By working together, businesses can create unique offerings, attract new customers, and generate valuable synergy.
Staying Ahead in the Game
To stay ahead in the competitive Chatswood market, businesses need to equip themselves with invaluable marketing insights and hands-on strategies. By staying updated with the latest trends, consumer behavior, and industry developments, businesses can make informed decisions and stay ahead of their competitors.
Key Marketing Insights
“The only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg
In order to gain a competitive edge, businesses in Chatswood must constantly seek out marketing insights that provide them with a deeper understanding of their target audience and the evolving market conditions. Here are some key insights that can help businesses stay ahead:
- Consumer Behavior: Monitor consumer behavior trends and preferences in Chatswood to customize marketing messages and initiatives.
- Competitor Analysis: Conduct regular competitor analysis to identify gaps and opportunities in the market.
- Industry Developments: Stay updated with the latest industry developments and technological advancements that can impact marketing strategies.
Hands-on Strategies
Equipping yourself with the right marketing strategies is essential for staying ahead in the game. Here are some hands-on strategies that can help businesses in Chatswood achieve marketing success:
- Targeted Advertising: Utilize targeted advertising campaigns to reach specific segments of the Chatswood market.
- Content Marketing: Create engaging and informative content to establish thought leadership and build brand credibility.
- Social Media Engagement: Leverage the power of social media platforms to engage with the Chatswood community and drive brand awareness.
By implementing these strategies and staying ahead of the curve with marketing insights, businesses in Chatswood can position themselves for long-term success in a competitive market.
Networking Opportunities for Local Businesses
In addition to learning marketing secrets, attending events and seminars in Chatswood provides excellent networking opportunities for local business owners. These events allow business owners to connect with like-minded professionals, exchange ideas, and potentially form collaborations or partnerships.
Building Relationships for Business Success
Networking is an integral part of any business’s growth strategy. It enables business owners to expand their professional circles and forge meaningful connections with industry peers. By attending networking events in Chatswood, local business owners have the chance to meet potential clients, suppliers, and even mentors who can provide valuable insights and guidance.
Engaging in face-to-face conversations and exchanging business cards at local networking events can open doors to new opportunities. It allows you to tap into the knowledge and expertise of others in your industry and build relationships that can lead to future collaborations or referrals. The power of networking lies in the connections you make and the trust you establish with other professionals.
Types of Networking Events in Chatswood
Chatswood offers a plethora of networking opportunities tailored to various industries and interests. Some common types of networking events in the area include:
- Industry-specific conferences and trade shows
- Business breakfasts and luncheons
- Professional association meetups
- Entrepreneurship and startup events
- Business chamber of commerce gatherings
Each event provides a unique setting to connect with individuals who share common professional interests and goals. Networking events often feature guest speakers, panel discussions, and interactive sessions, offering valuable insights and knowledge that can further enhance your business acumen.
Forming Collaborations and Partnerships
One of the greatest advantages of networking is the potential to form collaborations and partnerships. When you attend local events and engage in meaningful conversations, you may discover synergies with other businesses that can lead to mutually beneficial projects or ventures.
| Benefits of Collaborations and Partnerships |
|---|
| 1. Access to new markets and customer bases |
| 2. Sharing of resources and costs |
| 3. Increased brand exposure through joint marketing efforts |
| 4. Leveraging complementary expertise and skills |
| 5. Strengthening industry credibility and reputation |
By collaborating with other local businesses, you can expand your reach, tap into new networks, and achieve growth that may not be possible on your own. The power of collective synergies can elevate your business to new heights.
Overall, Chatswood’s retail landscape is a testament to the area’s diverse and growing population. With its major shopping centers and specialty shops, it provides a wide variety of options for shoppers to explore. Whether you’re seeking luxury brands or affordable fashion, gourmet delicacies or international cuisine, Chatswood has something for everyone.
Comparative Analysis of Chatswood Retail
Chatswood is undeniably one of the largest retail destinations in Sydney. With its two regional shopping centers and a diverse range of retail facilities, Chatswood offers a comprehensive shopping experience for locals and visitors alike. The presence of major department stores, supermarkets, and specialty shops positions Chatswood competitively among other regional shopping centers in the surrounding area.
Let’s take a closer look at the comparative analysis of Chatswood retail:
Shopping Centers
Chatswood is home to two major shopping centers:
- Westfield Chatswood: With its prime location and extensive range of stores, Westfield Chatswood has become a go-to destination for shoppers seeking fashion, beauty, lifestyle, and dining options. The center boasts a mix of local and international brands, ensuring a diverse shopping experience.
- Chatswood Chase: Known for its high-end shopping experience, Chatswood Chase caters to discerning shoppers looking for luxury brands and exclusive boutiques. From iconic fashion labels to sophisticated homewares, Chatswood Chase offers a premium selection for those seeking quality and luxury.
Retail Facilities
Chatswood offers a wide range of retail facilities, including:
- Department Stores: From household names to specialty departments, Chatswood’s retail landscape comprises major department stores that cater to various needs and preferences.
- Supermarkets: Groceries are easily accessible in Chatswood, with several supermarkets providing a convenient shopping experience for residents and nearby communities.
- Specialty Shops: Chatswood’s Victoria Avenue is lined with a diverse array of specialty shops, ranging from fashion and accessories to homewares and electronics. This unique blend of specialty stores adds vibrancy and charm to Chatswood’s retail scene.
With its well-established shopping centers and a plethora of retail options, Chatswood remains at the forefront of the retail landscape in Sydney.
Take a look at the table below for a comparative overview of Chatswood’s major shopping centers:
| Shopping Center | Location | Number of Stores | Specialty Brands |
|---|---|---|---|
| Westfield Chatswood | Chatswood CBD | 250+ | International and local fashion, beauty, electronics, dining |
| Chatswood Chase | Chatswood CBD | 150+ | Luxury fashion, designer homewares, specialty boutiques |
As the table illustrates, both Westfield Chatswood and Chatswood Chase offer a wide range of stores, catering to different preferences and budgets. While Westfield Chatswood boasts a larger number of stores with a mix of international and local brands, Chatswood Chase specializes in luxury fashion and high-end boutiques.
Chatswood’s retail landscape continues to evolve, attracting locals and tourists who seek unparalleled shopping experiences. With its major shopping centers, expansive retail facilities, and diverse range of stores, Chatswood is undeniably a retail hub that caters to the diverse needs and preferences of its customers.
Importance of a Well-developed Marketing Strategy
A well-developed marketing strategy is crucial for businesses in Chatswood to engage potential consumers and convert them into loyal clients. It serves as a game plan that guides our marketing and sales efforts, ensuring that our company is always prepared to take advantage of new opportunities and overcome challenges.
With a well-developed marketing strategy, we can effectively identify and target our ideal audience. By understanding their needs, preferences, and pain points, we can create targeted campaigns and messages that resonate with them. This level of personalization allows us to build meaningful connections and engage potential consumers on a deeper level.
In addition, a solid marketing strategy enables us to effectively communicate the value and benefits of our products or services. We can craft compelling messages that highlight how our offerings can solve customer problems or enhance their lives. By clearly articulating our unique selling proposition and positioning, we can differentiate ourselves from competitors and capture the attention of our target audience.
Successful marketing strategies go beyond just attracting potential consumers; they aim to convert them into loyal clients. By implementing a well-thought-out customer journey, we can guide prospects through the sales funnel and nurture them towards making a purchase. This involves creating compelling calls to action, providing relevant and valuable content, and building trust and credibility through social proof and testimonials.
Furthermore, a comprehensive marketing strategy allows us to adapt and adjust our efforts as needed. It’s essential to continually monitor and analyze the performance of our marketing campaigns, using data-driven insights to optimize our strategies. By staying agile and responsive to market trends and consumer behavior, we can stay ahead of the competition and ensure our marketing efforts are effective and impactful.
A well-developed marketing strategy is an investment in the long-term success of our business. It provides us with a roadmap to engage potential consumers, convert them into loyal clients, and ultimately drive business growth. With a clear understanding of our target audience, a compelling value proposition, and the ability to adapt and optimize our efforts, we can position our brand as a go-to choice in the vibrant Chatswood market.
| Key Benefits | Actions |
|---|---|
| Engage potential consumers | Create compelling messages and campaigns that resonate with the target audience. |
| Convert into loyal clients | Nurture prospects through the sales funnel with relevant content and compelling calls to action. |
| Adapt and adjust marketing efforts | Continually monitor and analyze campaign performance, using data-driven insights to optimize strategies. |
| Drive business growth | Position our brand as a go-to choice in the Chatswood market through effective marketing. |
Steps to Take if Your Marketing Strategy is Not Working
If your marketing strategy in Chatswood is not delivering the desired results, it’s important to take proactive steps to address the issue. By following these key steps, you can redefine your goals, modify your customer persona, leverage social media and influencer marketing, analyze your competitors, focus on SEO, and exercise patience while waiting for results to materialize.
Redefine Your Goals
When your marketing strategy is not producing the expected outcomes, it’s crucial to go back to the drawing board and redefine your goals. Start by assessing your current objectives and evaluating whether they are clear, specific, attainable, and time-bound. By setting tangible and realistic goals, you can align your marketing efforts with a clear direction and purpose.
Modify Your Customer Persona
If your marketing strategy is not resonating with your target audience, consider modifying your customer persona. Take the time to understand your ideal customers in Chatswood better, their demographics, interests, and pain points. This insight will empower you to craft personalized messages and tailor your marketing initiatives to connect with your audience on a deeper level.
Utilize Social Media and Influencer Marketing
Social media platforms offer a powerful channel to engage with your target audience and amplify your brand’s visibility. Develop a robust social media strategy that leverages platforms preferred by your customers in Chatswood, be it Facebook, Instagram, LinkedIn, or others. Additionally, consider exploring influencer marketing to tap into the credibility and reach of trusted influencers to promote your products or services.
Analyze Your Competitors
When facing challenges with your marketing strategy, analyzing your competitors can provide valuable insights and inspiration. Conduct a thorough competitor analysis to understand their tactics, strengths, and weaknesses. Identify areas where you can differentiate your brand and tailor your marketing efforts to stand out from the competition.
Focus on SEO
Search engine optimization (SEO) plays a vital role in driving organic traffic to your website. Optimize your website content, meta tags, and keywords to improve your visibility in search engine results. By consistently monitoring and optimizing your SEO efforts, you can increase your chances of attracting qualified leads and boosting your conversion rates in Chatswood.
Be Patient for Results to Materialize
Remember that marketing strategies take time to produce measurable results. While it can be tempting to abandon a strategy prematurely, it’s important to be patient and maintain consistency in your marketing efforts. Keep track of key performance indicators (KPIs) along the way and make data-driven adjustments when necessary. Stay committed to your marketing strategy and give it the time it needs to gain traction and yield the desired outcomes.
| Steps to Take if Your Marketing Strategy is Not Working |
|---|
| 1. Redefine Your Goals |
| 2. Modify Your Customer Persona |
| 3. Utilize Social Media and Influencer Marketing |
| 4. Analyze Your Competitors |
| 5. Focus on SEO |
| 6. Be Patient for Results to Materialize |
By redefining our goals with clear objectives, attainable targets, and time-bound milestones, we can position ourselves for marketing success in Chatswood. This strategic approach allows us to make informed decisions, allocate resources effectively, and achieve significant growth in our business.
Modifying Customer Persona for Targeted Marketing
If your marketing strategy is not resonating with your intended audience, it may be necessary to modify your customer persona. By gaining a deeper understanding of your target audience and their preferences, you can tailor your marketing messages and initiatives to better engage leads and drive conversions.
When it comes to modifying your customer persona, there are several key steps to take:
Gather and Analyze Data
Start by collecting data about your existing customers and prospects. This can include demographic information, purchasing behavior, interests, and pain points. Analyzing this data will give you valuable insights into who your target audience is and what motivates them.
Refine Your Target Audience
Based on the data analysis, refine your target audience by narrowing down specific segments within your customer base. This allows you to create more targeted marketing campaigns that resonate with specific groups.
Get to Know Your Audience
Once you have identified your target segments, take the time to understand their needs, wants, and preferences. Conduct surveys, interviews, and focus groups to gather qualitative data and gain an in-depth understanding of what drives these audience segments.
Create Buyer Personas
Use the insights from your data analysis and audience research to create detailed buyer personas. These personas represent your target customers and help you visualize their characteristics, goals, and challenges. This will guide your marketing efforts and ensure that your messages are tailored to their specific needs.
“Modifying your customer persona allows you to bridge the gap between your brand and your audience. It enables you to speak directly to their pain points, aspirations, and values, leading to stronger connections and higher engagement.”
Personalize Your Marketing Messages
With your refined customer personas in hand, craft personalized marketing messages that speak directly to the needs and desires of your target audience segments. Tailor your content, copy, and offers to address their pain points and provide solutions that are meaningful to them.
Utilize Targeted Marketing Channels
Once you have modified your customer persona and personalized your messages, it’s important to choose the right marketing channels to reach your target audience. This could include social media platforms, email marketing, content marketing, or even offline channels like direct mail or events.
By modifying your customer persona, you can target specific audiences more effectively, engage leads, and drive conversions. This customer-centric approach will ensure that your marketing efforts resonate with the right people and deliver the desired results.
Take a look at the visual representation of these steps below:
| Step | Description |
|---|---|
| 1 | Gather and Analyze Data |
| 2 | Refine Your Target Audience |
| 3 | Get to Know Your Audience |
| 4 | Create Buyer Personas |
| 5 | Personalize Your Marketing Messages |
| 6 | Utilize Targeted Marketing Channels |
Modifying your customer persona is a valuable strategy for targeted marketing. By understanding your audience on a deeper level, you can create customized marketing campaigns that resonate with them, engage leads, and ultimately drive conversions. Stay tuned for the next section where we will explore the importance of SEO in your marketing strategy.
The Importance of SEO in Your Marketing Strategy
In today’s digital landscape, incorporating SEO into your marketing strategy is crucial for businesses in Chatswood. SEO, or search engine optimization, involves optimizing your website and content to improve your visibility on search engine results pages. By implementing effective SEO practices, you can drive organic traffic to your website and increase your chances of attracting qualified leads.
Investing in SEO efforts can have a significant long-term impact on your marketing success. When your website ranks higher in search results, it becomes more visible to potential customers who are actively searching for products or services related to your business. This increased visibility not only drives organic traffic but also builds trust and credibility with your target audience.
Improving your website’s SEO involves various strategies, such as conducting keyword research, optimizing your website’s structure and metadata, creating high-quality and relevant content, and building authoritative backlinks. Implementing these practices will not only improve your search engine rankings but also enhance the overall user experience on your website.
By prioritizing SEO in your marketing strategy, you can ensure that your business stays competitive in the Chatswood market. As you continue to optimize your website and create valuable content, you will attract organic traffic, reach a wider audience, and ultimately drive more conversions and revenue for your business.
FAQ
What are some marketing secrets for businesses in Chatswood?
Collaborative marketing and leveraging strategic alliances are key strategies businesses can use to drive growth in Chatswood.
How can collaborative strategies amplify a brand in Chatswood?
Collaborative strategies allow businesses to expand their audience, increase credibility, and drive profitability in Chatswood.
Why is agility important in marketing for businesses in Chatswood?
Agility enables businesses in Chatswood to adapt to changing market conditions, outpace competitors, and forge stronger ties with customers, driving growth and success.
How can businesses in Chatswood leverage strategic alliances?
Strategic alliances with credible businesses that cater to a similar audience provide access to new customers, increase brand credibility, and open doors to collaborative marketing initiatives.
How can businesses stay ahead in the competitive Chatswood market?
By staying updated with the latest trends, consumer behavior, and industry developments, businesses can make informed decisions and stay ahead of their competitors in Chatswood.
What are the networking opportunities for local business owners in Chatswood?
Events and seminars in Chatswood provide excellent networking opportunities for local business owners to connect with like-minded professionals and potentially form collaborations or partnerships.
What is the retail landscape like in Chatswood?
Chatswood boasts a robust retail landscape with major shopping centers attracting a significant number of customers. There is a wide range of specialty shops, predominantly focused along Victoria Avenue, with food catering and apparel being the largest categories.
How does Chatswood’s retail compare to other regional shopping centers?
Chatswood stands out as one of the largest retail destinations in Sydney, featuring two regional shopping centers and a diverse range of retail facilities. The presence of major department stores, supermarkets, and specialty shops positions Chatswood competitively among other regional shopping centers.
Why is a well-developed marketing strategy crucial for businesses in Chatswood?
A well-developed marketing strategy serves as a game plan that guides marketing and sales efforts, enabling businesses in Chatswood to engage potential consumers and convert them into loyal clients.
What steps can businesses take if their marketing strategy is not working?
Businesses can take steps such as redefining goals, modifying customer personas, utilizing social media, exploring influencer marketing, analyzing competitors, focusing on SEO, and being patient for results to materialize if their marketing strategy is not working in Chatswood.
How can businesses redefine their goals for effective marketing in Chatswood?
Businesses can redefine their goals by setting clear, specific, attainable, and time-bound objectives that align with their overall marketing strategy in Chatswood.
Why is it important to modify the customer persona for targeted marketing in Chatswood?
Modifying the customer persona allows businesses to gain a deeper understanding of the target audience and their preferences, enabling them to tailor marketing messages and initiatives to better engage leads and drive conversions in Chatswood.
What is the importance of SEO in a marketing strategy for businesses in Chatswood?
SEO is crucial in today’s digital landscape as it optimizes websites and content for search engines, improving visibility, driving organic traffic, and increasing the chances of attracting qualified leads in Chatswood.
